Trends in Wedding Photography

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For the last 15 years the market for Wedding and Portrait Photography has vastly changed. This was due to technical advancement in digital photography and also print technology.  This trend has created new creative techniques and products for photography customers that did not exist 10 years ago.

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Creativity, Style and Image Quality

Digital technology has come a long way since its first introduction about 15 years ago. The cameras that are available today out run the old film cameras in terms of image quality and sharpness by a million miles. This has created the trend of crisp and sharp photos that we can see today from most photographers. However, the high quality of the captured image comes with new challenges that the photographer has to master

In the olden days images were softer and with the natural grain of the film the image was much more forgiving. This meant the photographer could make little mistakes in the focussing or use a larger aperture with less sharpness and would get away with it. Today however our clients expect sharp and crisp images that were not available 10 years ago.

The other aspect of the sharp and very detailed images is that blemishes of the skin or details in the clothes are showing much more than they used to. This has created a new trend of retouching that was in the past only performed in high end advertising and commercial photography. As a Wedding or Portrait photographer today the job has got more complex. More work has to be performed in the digital darkroom which is time consuming and also requires a complete new set of skills that not every photographer has mastered  yet.

On the other hand the new software packages provide a multitude of creative avenues that the photographer can explore. Increasingly we see the top end wedding photographers manipulate the images in creative ways that alter the reality and create digital art rather than pure photography. Here is an example how an image can be manipulated to achieve a look and feel that the original image did not have:

Before

Wedding Couple

After

The original image is quite nice already. But the backround is too detailed and the image looks a little flat. In Post production we made the image overall darker and dimmed out some the background. We enhanced the tecture of the wedding dress and created an overall different feel in the image.

The latest trend in portrait photography is only in its infancy. The new camera technology in digitial SLR cameras now provides digital video. This is not a new technology but it opens the path to a complete new genre of portraits that are no longer still photos, but little snippets of short videos. This new trend is a natural progression of the general trend of social networking, digital photo frames and a more electronically driven lifestyle.  Instead of taking a snapshot of a person and print them  the portraits of the future will be flowing short 20-30 second videos that will be replayed on  a digital frame, websites such as Youtube  or  mobile devices such as mobilephones or tablet computers (eg. iPad).

Great New Products

Beside the digital presentation that we just discussed there will always be a place for the more traditional still photography. The last 10 years we have seen a huge advancement in print technology. Today we can virtually print on anything which means that photographers can offer new exciting products that did not exist a few years ago.

Lets discuss the traditional photographic prints. In the olden days, due to the way photographic images were created, the presentation of an image was restricted to media that could hold photographic emulsion. Most commonly photos where printed on paper. Today the majority of photos are still printed on paper media with new beautiful fine art papers or amazing high gloss or metalic papers coming on the market that give the images an arty look.

On the other side there are now new materials coming on the market that we can print on that were not available before. Aluminium, acrylic frames or acrylic picture blocks and all kind of other material such as Granit, Vinyls and others. Whilst many of these are quite experimental the results are stunning.

But what does that mean for you as the customer?  It is a bit like the Starbuck Syndrome.  You go to a coffee shop to get a cup of coffee, but hang on you can't just get simple coffee you need to make a decision whether it is Long, Short, White, Black, Soy or normal milk etc etc etc. In Photography we have a similar trend. The days were we just got our prints and were happy are long gone. With more choice comes the responsibility of the Photographer to identify the option for you and help the customer to make the right choice for their personal situation.

Whilst we have all these great new products how can we use them in everyday life? When you are designing the interior of your home you will decide on a particular style. Good interior design follows this style from the larger more dominant items such as furniture, wall colour all the way to the all important accessories. Photographic images of your wedding, your family or memorable moments in your life should fit seamlessly into the overall concept. We usually start with the colour scheme as this will be important to integrate with the colour of your funiture and walls. The second question is which photographic style should be used. A good photographer can produce images that can be modern or more classic. We can work on the images in Post Production to meet the style in your interior design.

Finally we need to ask the question which print product is best to use.

With paper based images we can use different framing alternatives which can be used in a more traditional sense. The choice of frame can be matched with the interior style, whether it is modern, art deco, classic, rustic etc. Newer,  non traditional printing options such as backlit acrylic frames picture blocks or even transparent adhesive foils that are mounted on large glas feature can create a feeling in the house that your friends would not have seen before. They can also create an interesting contrast to the rest of the interior which generally creates a certain wow factor.

Speak to your photographer or interior designer to discuss your special interior design and what could fit that style best.

 

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